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Logo Design Questionnaire
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Name of your Business
What best represents the company?
What do you want your new logo to achieve?
If you are not a new business start-up – what are the reasons you want a new logo?
Who are your main competitors and how do you differ from them?
What do you like or dislike about your competitor’s branding?
Who are your target audience?
Men 17-25
Men 26 - 50
Women 17-25
Women 26 - 50
Kids
Teens
Pick characteristics that best define your brand
Masculine
Feminine
Grey
Colorful
Simple
Intricate
Approachable
Authoritative
Conservative
Extravagant
Fun
Serious
Necessity
Luxury
Professional
Casual
Sporty
Elegant
How would you describe your brand to a friend?
What animal would best represent your brand?
Which logos resonate with you?
Which colors best suit your brand?
Blue = Trust
Orange = Friendliness
Yellow = Optimism
Red = Excitement
Purple = Creative
Green = Peace
Gold = Luxury
Which font best fits your brand?
Masculine = Modern Fonts
Feminine/Funny = Script Fonts (Cursive)
Practical = Sans Serif
What kind of car would your brand be?
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